I found this idea of west stealing from west quite interesting. As someone who lives in the east who visits the west often, I’m fully aware of that cultural divide. This appears to be either the invention or the illustration of a new divide.
As I dug into the campaign I quickly realized that the supporting website (HelloRegina.ca) was less than stellar. It’s brocheur-ware at its most shallow. The site’s design and photography are as shallow as one would expect, but what really struck me was the use of pseudo-statistics to try to quantify their marketing position. Here are some examples:
This one is the icing on the cake. If anything this is a disadvantage. If you live in Regina you aren’t leaving it. However, if you’re commuting to Regina from Calgary (as is more often the case) then this is an advantage. This one is special to me too because my grandparents lived right under the flight path of runway 31. My sister and I would dive under the water in their backyard pool to escape the noise of the jets.